The advantages of a full-service organization and the flexibility, individual attention, and customer service that only a small company with experienced professionals can provide.

Qualitative

We provide insights for national and local sales and marketing strategies, new product development and product design improvements, positioning and promotional approaches, and advertising concepts, copy, and materials.

  • Traditional In-Person Focus Groups
  • Telephone Focus Groups (including webcam studies) – one of our specialties
  • Key Opinion Leader Research
  • Individual Depth Interviews – in person and on the telephone

Quantitative

Whether preceded by qualitative research or as a stand-alone study, quantitative research provides robust data that augments your confidence in making critical strategic and tactical business decisions.

  • Attitudes and Usage
  • Concept Development and Testing
  • Conjoint Analysis/Choice Modeling
  • Gap Analysis
  • Market Segmentation
  • Market Sizing
  • Pricing Research

10+100: A Qual/Quant Hybrid

Originally developed for our start-up clients, 10+100 combines the depth and richness of information you
get from qualitative research, with the reliability of projectable data from quantitative studies – quickly and inexpensively.

ReCAP: Sales and Marketing Working Together

An extended telephone focus group, this unique, proprietary KaplanResearch product is an opportunity
for sales reps and marketing teams to learn together how their efforts are resonating with prospects and customers.